Recirculate Systems began out of a frustration with needless single-use waste in the cafe industry. Ali, one of our founders, decided to do something about it when he launched a planet-first, zero-waste initiative across his cafe chain, Roo's Coffee, in Essex. 

He quickly realised that regular consumers were willing to make the switch to reusable cups; if they were easy to use and return. However, no zero-waste solutions, on the market, offered the kind of ease-of-use he knew was necessary to make the circular economy work at that scale.

So Ali and Tommy, another founder, set out to make a solution that was truly frictionless and matched the ease-of-use of single-use containers. First, they created Delete Cups which piloted the new technology within a controlled environment. However, after some time at Roo's Coffee, Ali and Tommy decided that if they truly wanted to have an impact on the single-use waste crises, they needed to use their new software to service the growing circular economy.

Today, Recirculate Systems aims to be the FinTech to power the circular economy, underpinning frictionless transactions across thousands of cafes and businesses and preventing millions of tonnes of single-use waste from filling our landfills and polluting our oceans.